What is SEO and why do I need it?

Search engine optimisation, or SEO, is an important aspect of any website or online business. It involves optimising your website's content and structure to make it more visible and attractive to search engines, such as Google and Bing. By doing so, you can increase your website's ranking in search results and attract more organic traffic to your site.

To start with, it is important to conduct thorough keyword research to understand the search terms that your target audience is using. Once you have identified these keywords, you can then strategically incorporate them into your website's content, such as in titles, headers, descriptions, and throughout the body of the text. However, be careful not to overuse keywords, as this can be seen as spammy and actually hurt your website's ranking.

Another important aspect of SEO is ensuring that your website is technically optimised, which includes things like site speed, mobile responsiveness, and proper use of tags and meta descriptions. Search engines prioritise websites that provide a good user experience, so it is important to make sure your site is easy to navigate and loads quickly.

Lastly, don't forget about off-page SEO, which refers to things like backlinks and social media presence. By building high-quality backlinks from reputable websites and maintaining an active social media presence, you can improve your website's authority and visibility in search results.

Remember, SEO is a complex but crucial aspect of any online business. If you use the right keywords, optimising your site's structure and technical aspects, and building a strong off-page presence, you can improve your website's visibility and attract more organic traffic to your site.